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    Home»Real Estate»Families overtake retirees as top buyers in Canada’s recreational market, report says
    Real Estate

    Families overtake retirees as top buyers in Canada’s recreational market, report says

    homegoal.caBy homegoal.caMay 14, 2025No Comments4 Mins Read
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    Demographics are shifting when it comes to who’s buying recreation properties. Families are now surpassing retirees as the primary buyers of recreational properties, according to Re/Max Canada’s 2025 Cabin and Cottage Trends report. Families are leading activity in 83 per cent of surveyed regions, compared to retirees at 70 per cent

    This is in contrast to 2018, when retirees were the dominant force in 91 per cent of markets. The report attributes the shift to lower interest rates, lower property prices, and lifestyle changes sparking buying activity among the younger population. 

    Similar to many urban markets, a quieter-than-usual spring market has emerged for recreational properties in Canada as economic uncertainty eclipses earlier optimism triggered by lower interest rates. 

    “Markets don’t like uncertainty, and we’re seeing that sentiment manifest in a quieter-than-normal spring market across recreational and traditional residential properties alike,” says Don Kottick, president, Re/Max Canada. “We are optimistic that recreational activity could pick up later this season, but there’s a big ‘but’ looming. Buyers and sellers will need further clarity around Canada’s approach to tariffs now that the election is behind us, before we see a return to more normal levels of activity.”

     

    Investment appeal and travel trends

     

    A Leger survey commissioned by Re/Max reveals that approximately one in five Canadians considering a cabin or cottage purchase in 2025 say lower prices in 2024 sparked their interest. However, 59 per cent influenced by recent tariffs now feel less confident in the market compared to 2024. Canadian real estate is seen as a safer investment alternative, with 34 per cent saying recreational properties favourably compared to volatile stock markets.

    “Some buyers see this as a window of opportunity to invest in real estate, while prices are still down from their peak levels, and relatively stable compared to other investment options,” adds Kottick. Additionally, changing attitudes toward U.S. travel could further boost domestic markets, with 48 per cent of Canadians less likely to travel south of the border in 2025.

     

    Affordability and regulatory changes

     

    Affordability remains critical, with 57 per cent highlighting an “affordable purchase price” as essential, alongside reasonable maintenance costs, cited by 35 per cent. Meanwhile, new short-term rental regulations in British Columbia, Nova Scotia and parts of Ontario are prompting 19 per cent of Canadians who are selling a cabin or cottage in the next one to two years to say that they no longer see the investment potential of a recreational property, which is influencing them to sell.

     

    Wealth transfer and primary residence trends

     

    The ongoing $1-trillion wealth transfer from baby boomers to younger generations significantly influences cottage market dynamics. Among cottage owners planning to sell soon, 17 per cent cite the next generation’s lack of interest as a key factor in their decision. Simultaneously, urban affordability crises have driven 29 per cent of potential buyers to consider cottages as primary residences. 

    “With many workplaces pushing for back-to-office, this may not be a forever solution for many professionals, but a great example of how resilient Canadian homebuyers are and their eagerness to invest in real estate that brings both short and long-term value,” says Kottick. “With limited inventory, pricing challenges, and many buyers looking for neighbourhoods that are compatible with their lifestyle, it’s not shocking to see those who love cottages making the jump to be there full-time, something we’ve more commonly seen with retirees.”

     

    Regional variances

     

    Ontario shows considerable market caution due to economic concerns, whereas Alberta and British Columbia anticipate continued price growth amid sustained demand. 

    The full report offers additional insights into regional dynamics and broader trends.


























    REM Editorial Team



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