The Institute for Senior Real Estate Inc., founded by real estate veteran Barry Lebow in 2009, has announced the official launch of a new industry designation: Seniors Real Estate Advisor (SREA).
This new recognition sets itself apart by being a designation of distinction rather than an educational program.
Awarded only to Realtors in good standing with demonstrated experience serving Canada’s senior demographic, eligibility for SREA requires completion of either the former Accredited Senior Agent (ASA) or Seniors Real Estate Specialist (SRES) programs, and a minimum of five years in the industry.
Alternatively, Realtors can qualify by documenting five successful transactions involving seniors or hoarders.
Already, 35 Realtors from across Canada have been named as founding members.
“The idea is simple: SREA is a focused group of experienced professionals. We collaborate via video conferencing, sharing what works—and what doesn’t—in our marketing efforts. Our mission is to make SREA members the go-to experts for the public, lawyers, estate trustees, and the courts when it comes to senior real estate, hoarders and estates,” said Lebow.
Membership is maintained through an annual fee of $100.
The Society for Senior Real Estate operates as a not-for-profit organization, with all proceeds dedicated to public outreach and awareness.
To maintain exclusivity and value, the SREA limits the number of members by trading area.
