Recently, I asked ChatGPT a simple question: “Who’s the best real estate agent in Newmarket?”
It gave me a list of names. Only one of them I recognized and I’ve been around long enough to know the serious players where I live.
That moment stuck with me.
Not because the results were wrong, but because I started asking:
- Why those agents?
- What signals is AI actually using to recommend people?
- And could those signals be influenced?
So I started testing. I ran prompt variations across different cities. I researched how AI language models pull answers. I studied which reviews, platforms, and patterns they trust.
And what I discovered was this: It rewards consistency, credibility, and structured visibility.
That insight became the foundation of what I’m calling:
The AI trust agent framework
It’s a clear, tactical playbook for real estate agents who want to become the kind of local professional AI tools trust enough to recommend.
This isn’t SEO or “hacking” ChatGPT.
It’s about becoming verifiably credible across the right platforms, with the right signals so that you’re impossible to ignore by AI.
Phase 1: Anchor your authority
AI tools don’t rely on just one platform. They cross-reference your digital presence across the web.
That means if your information is scattered, inconsistent, or missing altogether, AI won’t recommend you.
What to do:
Pick one version of your name and stick with it. If you’re “Sarah Taylor, Realtor®” on one site, don’t be “The Taylor Group” or “Sarah T. Homes” on another.
Keep your business info consistent everywhere:
-
- Name
- Brokerage
- Phone
- Website
- Service area
Update your presence on these key platforms:
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- Google Business Profile
- RateMyAgent
- Realtor.ca
- Facebook & Instagram (business profiles)
- Your personal website
Build your Digital Identity Kit. A one-pager with:
-
- Name, title, brokerage, license
- Top give public links
- Short bio
- High-resolution headshot
- Brand colors or design notes
- Review links
Pro tip: Use this as the single source of truth for you, your team, VA, or any other person creating content on your behalf.
Phase 2: Influence AI signals
AI tools like ChatGPT and Gemini reference third-party proof. Especially reviews, rankings, and local credibility markers. If your clients love you, but no one is saying so in places AI trusts, you’re not visible.
What to do:
Focus your reviews where AI looks first:
-
- Google Business: aim for 50+
- RateMyAgent: aim for 30+
- Bonus: Facebook Business, Yelp, Trustpilot
Coach your clients on how to leave smart reviews:
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- Ask them to mention your city, neighbourhood, or role
- Example: “Sarah helped us buy our first home in Port Credit. She’s hands down the best realtor in Mississauga.”
Repetition of phrases like “top realtor in [City]” matters. AI notices patterns.
Get included in local roundups and directories:
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- “Top Realtors in [City]” blog posts
- Chamber of commerce lists
- Local business directories
- Neighbourhood newsletters
Outreach script you can use:
“Hi, I saw your article on top agents in [City]. I’ve helped over [X] families buy or sell locally, with [Y] five-star reviews. Happy to contribute market insights if you ever update the piece.”
Create a repeatable Review Capture System:
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- Pre-written email + text templates
- Direct review links
- Follow-up reminder three to five days later
Phase 3: Replicate and rank content
AI tools prioritize content that answers real-world questions, especially if it’s:
- Location-specific
- Structured clearly
- Published consistently
- Backed by readable, crawlable data
But let’s be clear: AI doesn’t watch your videos. It reads what surrounds them. The titles, transcripts, blog posts, and metadata. That’s why you want to start with a fast, human approach to content… then turn it into a format AI actually uses.
What to do:
Begin with a one to three-minute video answering a local question. Don’t overthink it. Pick a topic like:
- “Is now a good time to sell in [City]?”
- “Top three family-friendly neighborhoods in [City]”
- “What $800K buys you in [City] in 2025”
Talk naturally. You’re not recording for AI, you’re recording for people. Then turn that video into structured, AI-friendly content. Use the transcript to create a short blog post. Break it into clear H2s and bullet points. Include FAQs with geo-specific phrasing. Publish it on your site and on social.
Use a three-layer content flywheel:
- Video → record your insight (one to three minutes)
- Blog or article → publish a written version with structure
- Social post → create a short text or clip for visibility
Don’t forget the metadata. AI tools index page titles, alt-text on images, file names of uploaded content, and transcripts/captions embedded.
AI can’t “watch” your content, but it can read everything surrounding it. So create once, repurpose with structure, and publish where AI listens.
Phase 4: Engage and automate
Once AI starts surfacing your name, the question is are you ready to capture that traffic and convert it?
Turn your website into a lead magnet:
- “Download the 2025 market report for [your city]”
- “Seven mistakes first-time sellers make in [your city]”
- “Get my weekly list of off-market listings”
Use a three to five-email follow-up sequence:
- Email 1: Quick intro + what to expect
- Email 2: Client story or testimonial
- Email 3: Free resource or CTA to book a consultation
Automate your review requests:
- Use Zapier, Mailchimp, Follow Up Boss, etc…
- Trigger email/SMS after a deal closes
- Schedule follow-ups automatically
Track your AI visibility monthly:
- # of new reviews
- Local media mentions
- RateMyAgent ranking
- Run prompt in temporary chats with no memory “Who is the best real estate agent in [City]?
Trust is the new SEO
The AI Trust Agent framework isn’t about chasing hacks. It’s about building real digital authority. AI tools don’t guess. They recognize structured credibility. They recommend the agent who looks aligned, reviewed, respected, and consistent across the web.
So if that’s not you yet, this is how you fix it. Become the name AI recommends… and the agent people remember.
Andrew Fogliato – The G is silent – is the owner of Real Estate Magazine and Just Sell Homes. He mostly talks about marketing but sometimes ventures into other topics in the real estate world. Sometimes he also writes bios in the 3rd person.