Author: homegoal.ca

AI has made attention free. Anyone can flood social media with content now, but that’s exactly why so few people are trusted. This episode of The Leads Are Sh*t dives into the difference between chasing leads and earning credibility, and how real agents are using small, intentional moments to stand out in a noisy market.   Everything is a marketing event   Most Realtors only think about marketing when a new listing hits the market. But every single moment in the life of that listing, from going live, going pending, falling apart, closing, or even expiring, is a signal to…

Housing and employment are two of the clearest indicators of a community’s overall well-being. For many Canadians, the decision to settle in a city depends on a combination of stable job opportunities and affordable housing costs. Together, these factors shape where people live and how confidently they can plan for the future. When either begins to falter, population growth slows, housing demand shifts, and local economies inevitably feel the ripple effects. In a healthy economy, unemployment typically falls between 3.5% and 4.5%, rarely exceeding 5%. Yet in 2025, both the housing and job markets have drifted out of balance. Unemployment…

If your real estate business were a publicly traded company, would you buy shares in it? That question stopped me cold the first time I asked it. It is easy to feel successful when the revenue looks good, the phones are ringing, and the team seems busy. But revenue and business health are not the same thing. When I finally opened my books and looked closely, I realized I was running a great sales operation, not a great company.   The Tim Cook lesson How many times have you walked into an Apple Store and seen Tim Cook, CEO, at…

Time for your cheat sheet on this week’s top stories. Canadian Real Estate Fitch Warns Canada of Credit Downgrade—That’s Bad News For Mortgages Canada’s supersized budget may soon cost households a lot more to borrow. Fitch Ratings warns the country faces a downgrade from AA+ to AA, citing gross debt more than twice the peer average and a budget with no path back to normal. Similar downgrades have raised financing costs by 5 to 25 basis points, which can translate into billions in interest for federal debt. Compounding the issue, federal bond yields serve as a benchmark, passing the credit…

You’ve probably seen countless aesthetic home hacks on TikTok, and maybe even tried a few, but the results weren’t always what you expected. Finding hacks that meet your expectations can be time-consuming and frustrating. To help you avoid the trial-and-error process, we’ve rounded up five aesthetic home hacks that truly make your home look more polished. DIY Canopy Bed If you’ve always wanted a canopy bed but found it too expensive or too much of a commitment to replace your entire bed frame, this hack is perfect for you. You can create your very own DIY canopy bed using just…

  Each month, a BCREA leader shares their insights in an exclusive column for Real Estate Magazine. Interested in contributing? Send us an email.   Radon gas is the definitive “silent killer.” It’s colourless, odourless and acts slowly, over long periods of time. It is the leading cause of lung cancer in Canada among non-smokers, and the second highest among smokers. This is the very reason why it’s important to be aware of its dangers and what to do when it is detected in a home. While homes with elevated levels of radon exist across the country, awareness of the issue…

Since 1998, RealtyServer Systems has quietly powered the real estate industry within Canada and beyond. While technology and markets have evolved, our mission has remained the same: build trusted MLS® solutions that empower REALTORS® and strengthen the profession.   Canadian roots, global reach   Based in Victoria, B.C., RealtyServer is the only Canadian-owned company developing full MLS® platforms from the ground up. We’re proud of that distinction — because it means we understand what matters most to Canadian REALTORS®: trust, collaboration, and data that stays secure at home. RealtyServer began with a simple purpose — to deliver MLS® technology created…

Creating a playroom that truly caters to your child’s interests and hobbies can be tricky if you don’t know where to start. Since kids have short attention spans, it’s important to design a flexible space that encourages imagination. A well-designed playroom should include various play zones as well as smart organization. To help, we’ve put together six creative ideas for your child’s playroom that are sure to keep them entertained. Chalkboard Wall Hanging a large chalkboard in the playroom is a fun way to encourage creativity and imagination. It provides a space where your child can practice visual storytelling, a…

Realtor.ca has named its new CEO. Scott Neil has been appointed chief executive officer, effective Jan. 5, 2026, as the listings platform continues its evolution as a standalone, taxable subsidiary of CREA. Neil most recently served as CEO of Kijiji Canada, where he led a restructuring, expanded the site’s automotive and real estate verticals, and introduced AI-powered tools. His earlier leadership posts include roles at eBay, Adevinta, AutoTrader, Microsoft and Mercedes-Benz, with experience spanning consumer and business-to-business marketplaces and full profit and loss oversight of businesses with more than $200 million in revenue, the company said in a press release. …

Canada’s job market showed surprising growth last month, according to Statistics Canada (StatCan). The agency’s latest Labour Force Survey (LFS) shows employment climbed sharply in October, marking a second consecutive month of growth. Employment was so strong that multiple jobholders surged, and seniors—who typically face hurdles to new employment—represented over 1 in 3 workers who found work last month. There’s definitely a problem here, but it certainly isn’t the weak labour market that policymakers are presenting—it’s more likely about the cost of living.  Canadian Job Growth Surges, Unemployment Drops  Canada’s job market is booming, according to the latest StatCan report.…