Jordan and Michelle Boyes
Saskatchewan’s Jordan Boyes is fueled by passion, and from the get-go, his hard work has paid off. In his first 10 months as an agent in 2010, the then-25-year-old sold 88 houses.
He completed over 200 transactions in 2014, and a year later, he opened his own brokerage. In 2024, president/broker Boyes and his brother, Jared Boyes, achieved a personal milestone, selling over $1 billion worth of real estate in their relatively short careers.
This May, Boyes Group Realty Inc. celebrated its 10th anniversary, growing from a handful of agents to more than 175 sales representatives and property managers handling residential, commercial, and farm property transactions. It also has a full property management division. The brokerage now has offices in Saskatoon, Regina, Yorkton and Battleford.
From poker to property: A nontraditional start
Boyes says he was always interested in real estate and met with a broker when he was 19. That broker told him he was too young, so in the meantime, Boyes became a professional online poker player.
He says it was up and down, but he was “fortunate to do well.” He saved up enough to cover his expenses (he owned a house and vehicle by then) for six months. He began his real estate career after getting his licence in 2010.
Boyes started with a bang. He sold his first house in under 10 days, working other agents’ open houses and with buyers. He worked long and hard.
His passion (and energy) has not waned. Long after someone told him he would burn out, he keeps up the pace and has the same drive.
The backbone of success
When asked about the secret to his success, he is quick to deflect attention to his administrative staff and agents. “I have amazing staff at all locations. They are super efficient and loyal. I’m super grateful. They’re a huge part of my success,” he says.
As of May 2025, Boyes Group Realty has sold more than $4.5 billion worth of real estate, not including off-market.
The company remains 100 per cent locally owned and operated with no outside shareholders or outside money, he says.
When Boyes started in real estate, he worked for an independent company, which was sold to a franchise. He says he wanted to stay independent and was working on his broker’s licence, so opening his brokerage made sense. A handful of agents at the original brokerage “wanted to come with,” he says.
His local presence is one of the reasons those agents, and the agents who have joined him since, chose Boyes. “It’s a small community, and the money stays here. And I give out lots of leads and buyers.”
He says the brokerage also has low caps, competitive fees, no institutional advertising fees and a full-time trainer. He says he has heard that agents also value his consistent availability.
Finding a balance
How does he balance work and life?
“I have a supportive wife (Michelle), my partner in business, and we work side-by-side. We have time during the work day” (to see each other).
He also has an evening routine with his three children aged six and under, which includes having supper and playing outside. However, he may be texting and taking calls.
Boyes says he’s a structured person, getting up at the same time and arriving at the office at the same time. “I’ve been in the office at 6:15 for 15 years.”
A hard lifestyle? He says, “It depends on what you’re driven by.” He adds that for him, it’s not necessarily money. “I need money to support my family, but I’m driven, competitive.” He says wanting others to succeed and do well “fuels me more than other things.”
Mentorship, advice and philosophy
For agents wanting to take a page from his workbook, he says, “Find out what is going to make you happy. You can’t train ‘drive’. It’s in you or not.”
With that in mind, others should keep in mind they may not be able to keep up his pace.
He suggests finding a good mentor and a brokerage with lots of listings. “They’ll have more leads to give out.”
Boyes offers office support and training, especially for new agents. People know they can book meetings with him one-on-one. He prefers training three or four people at a time, finding that the time spent is more beneficial with smaller groups.
Another tip for success: Boyes says, “Own your buildings. It’s beneficial because there are no leases and you build equity on the back end.”
His plans for the future? Keep going at a good pace, he says.
In a recent speech, Boyes said, “You will wake up with pressure, go to bed with anxiety, carry the weight of your own expectations everywhere,” and that’s how it will be most of the time.
But when the successes do come “take a moment to breathe and remember why you do it. The fun is the journey. You almost have to accept that the journey is the goal….Fulfillment doesn’t live at the top of the mountain; it lives in the journey and who you become on the climb.”
Connie Adair is a contributing writer for REM.